SOOP Strategies

SOOP Strategies provides Environmental, Social and Corporate Governance (ESG) Services in the Mining Industry. I worked on their Inaugural Sustainability Report for 2022. They didn't have too much of a brand so I referenced some elements from their previous website to create a design system for the report. Once that was completed I worked with SOOP to update their old site since it had some organizational issues with it, and they found it difficult to update.

I conducted an audit and a competitive analysis to identify what was working well, needed improvement, and how the site could stand out. I then put together the site architecture and a wireframe to align on structure, organization and content pacing. This ensured we were building in key sections that clearly showed who SOOP is and what services they provide.