Sabrina Dias Consulting

Sabrina Dias was my first ever official freelance project outside of school. We met over coffee to discuss expanding her business by refining her brand. She focuses on sustainable development and building solutions for corporate social responsibilities.​​​​​​​​​​​

SDC's approach builds informative and thorough advice. Sabrina and her team keep a forward-thinking attitude and always seek windows of opportunity. The brand identity had to fit within a corporate setting, so it is fairly rigid and modern. We decided the wordmark would highlight her name, while the monogram can supplement the full identity for smaller applications.

I also made sure there was enough personality introduced into the brand so that it reflects Sabrina as a person. Many elements came into effect when creating this brand to help differentiate it from the competition. As Sabrina has gained clients and projects throughout the years, we have worked together on many of them, from building reports to designing branding for other sustainability-focused companies. 

Branding — Print — Web

Client — Sabrina Dias
Date — September 2015

Photography & Copywriting — Sabrina Dias

Mockup of the SDC logo on a building
Sustainability Development Definition that reads "The organizing principle for meeting human development goals while simultaneously sustaining the ability of natural systems to provide the natural resources and ecosystem services based upon which the economy and society depend."
Initial rough sketches for brand and logo ideas
Rough Identity ideas
Logo Rationale equation. SDC initials + window + arrow = Logo design. Brand Identity Structure
Colour Palette based on mining landscapes
A set of custom iconsTypography styles
Brand Identity variations
Square Business Card Mockup
Desktop And Mobile Website Mockup
One Pager, flyer handout Design