Maple is a Canadian telehealth company providing a wide range of practitioner services to their users, both in the public and private sector. The goal for this project was further grow their highest performing and most profitable services by creating a family of sub-brands.
Each sub-brand has a clear name, colour palette, and photography direction, but shares many design elements such as typography and layout with the parent Maple brand. Currently, Mind by Maple is the one that’s been fully introduced within the Maple product. Therefore, it needed a website and other marketing materials such as advertisements and social posts.
Client — Maple
Date — August 2021
Campaign Art Direction — Sasha Zlatar-Banika
Website Design & Development — Massive Media / Patricia Bernal