McBrown Merch

McBrown, a fusion and funk machine from Hamilton. I'm good friends with the bassist and he wanted some merch designs they could print and sell at their shows. Initially, I was going to create a visual for each song that  reflected it's meaning, while including the band name. The rough ideas I had were a bit quirky, not-so-serious, but I wanted to make a more significant design.

What is the connective tissue between their current songs? Most deal with human nature, being human, and emotions, but those are so broad i felt there was something more specific I can explore. Journey and then mastery of oneself, and ascension to actualization. I began focusing solely on the band name. Like their music, I wanted to experiment. I landed on a concept about finding your centre.