Circular Partners

Viking Recycling provides removal and deconstruction services so materials stay out of landfills by being repurposed, recycled, or reused. Circular Partners was started earlier this year to sell these materials directly to consumers such as interior designers, craft makers and tiny home builders. They already had a logo, but needed to build a brand to expand their business.

Their logo was created using the golden-ratio, so I began building my ideas from that. A flexible use of a grid divided designs into versatile sections for information, photography and colour. I also visited their warehouse to show them how they can set up a mini photo studio and make notes on which camera settings best captured their materials.