Circular Partners

Viking Recycling provides removal and deconstruction services so materials stay out of landfills by being repurposed, recycled, or reused. Circular Partners was started earlier this year to sell these materials directly to consumers such as interior designers, craft makers and tiny home builders. They already had a logo, but needed to build a brand to expand their business.

Their logo was created using the golden-ratio, so I began building my ideas from that. A flexible use of a grid divided designs into versatile sections for information, photography and colour. I also visited their warehouse to show them how they can set up a mini photo studio and make notes on which camera settings best captured their materials.

Brand

Client — Viking Recycling / Circular Partners
Date — April 2023

Logo Design, Website Design & Copywriting — Haley Anderson

Product poster mockup on a concrete wall
Three initial brand exploration options on a poster and social post design
Brand exploration of website homepage, social posts, newsletter and posterBrand exploration of website homepage, social posts, newsletter and poster
Circular Partners brand guide book mock up showing the cover, and the grid and layout rules
Mobile phone and laptop brand mockup showing a website design
Business card mockup on a concrete block
Social media post examples
Postcard and letterhead brand mockup
Photography layout examples for different salvaged materials