Mind by Maple
This project is a kind of two in one. It started with Maple looking to introduce sub-brands that specifically highlighted their key performing health specialty services. After plenty of research and exploration, we landed on what you see here. Each sub-brand of course has a clear name, colour palette, and photography (art direction by Sasha Zlatar-Banika), but shares many other design elements such as typography and layout.
Currently, Mind by Maple is the one that’s been fully introduced within the Maple product. Therefore, it needed a website (created by Massive Media) and other marketing materials such as advertisements and social posts.
View the website here.