A good friend of mine and his partner needed a brand for their upcoming business looking to sell incense and related products. They asked for something that was professional, clean, and felt organic. The chosen direction was a simple solution, which was taking incense sticks and arranging them to look like a sun. We were aiming for positive, enlightening vibes and we achieved it.
The chosen typography for the name is a bit more traditional and sophisticated but has a somewhat alchemic style to it. The colour palette is mystical with the purples, yet grounded with the added green and light stone grey.