LEHWATCH BRAND Uncle GuisseppeBranding. Art Direction. Lettering. The word Lehwatch is Amharic for “exchange.” With this in mind, Maisha (aka Ungle Guisseppe), approaches her fashion design in a unique way. She takes fabrics specifically used in mattress making from Ethiopia, and repurposes them—gives it a new life—as many kinds of garments. Her brand is bold, LEHWATCH


Title School/Personal ProjectTypography. Lettering. This font was inspired by the calligraphic strokes found in Blackletter. Although the original sketches began as a more Traditional/Geralde-like font, its angular characteristics lead towards a style that is more Gothic. Most original Blackletters are typically aggressive and heavy, but Elganis is a bit friendlier with its soft, rounded corners. Elganis